September 26th (Sat) to October 4th (Sun) is “‘Kampai with Sake’ Week”

Thursday, October 1st 2020 is “Sake Day”. For “Kampai with Sake’ Week”– nine days before and after (Saturday September 26th to Sunday, October 4th), we will hold a “Kampai with Sake Across Japan” event! “Kampai!” means “Cheers!” in Japanese and we want all participants to have fun doing “Kampai” with sake. This year welcomes our 6th “Kampai” event in collaboration with prefectural sake brewers’ associations, breweries, liquors stores, and restaurants from all over Japan.

An online “Kampai with Sake” will be held nationwide at 19:00 on October 1st.

We invite you to post photos of you toasting with sake, enjoying a sake event or drinking at a restaurant, or even just your drinking setup at home with hashtag “#kampaiwithsake” on Twitter or Instagram.
Also, on “Sake Day” – Thursday, October 1st, we will host a YouTube Live stream of sake entertainment where lots of people can freely join in.
We will connect your home, stores, and event venue nationwide to our event venue, and do online “Kampai with Sake Across Japan” at 19:00.

“Kampai with Sake” – With the Hope of Uniting People

Originally, sake was considered to be a sacred offering to the Gods. “Kampai ceremony has the hope that people will unite”.We hope that “Kampai with Sake” will reaffirm our cultural background to unite, pray, and give thanks in this “new lifestyle of 2020” even if we are far away each other.
Corona virus crisis has dealt a huge blow to sake breweries, restaurants, liquor stores, and others all over the country. There are still many people battling hard on the frontline. Through “Kampai with Sake Week,” we ask not only sake lovers but also those of legal age who don’t usually drink sake to join us to encourage sake, and hopefully unite by toasting together.