Why is SAKE DAY October 1st?

The new rice crop of the year will be ripe and gold in October! It will be ready to get harvested. Sake breweries all over Japan start the process of making Sake. October in Chinese and Japanese zodiac character is 酉(“Tori”-A chicken)which originally means Sake or a jar of Sake. For these two reasons, 1 of October has been set as “Sake Day”.

The fun event “Kampai! with Sake! 2023” is held all around Japan. Let’s enjoy “Kampai! (Toast)” and taste of Sake during “Kampai! with Sake Week” for nine days from September 23 (Fri. National holiday) through October 1 (Sun.) 2023, including October 1 (Sun.), “Sake Day”. The event will be held in cooperation with prefectural Sake and Shochu Makers Associations, sake breweries, restaurants, and liquor stores throughout Japan.

The List of
the Campaigns

Enroll in two following campaigns and enjoy “Sake Day” even more!
A total of 1,102 winners will win selected local Sake or QUO CARD PAY!


Purchase more than 2,000 yen of Japanese Sake and apply with your receipt!

“Kampai! With Sake”

Present Campaign


2023/9/1 ~ 2023/10/31

winners: 101 people!

※Image is for reference only.

Win a full bottle of 720ml selected local Sake from
all over Japan by uploading the receipt
for Japanese Sake for ¥2,000 or more!
※Wait and see what brand you get.


Follow & Repost to win!

“Kampai! With Sake”

Twitter Campaign


2023/9/1 10:00 ~ 2023/9/30 23:59

winners: 101 people!

※Image is for reference only.

101 winners will be selected by lot from among those
who follow the official account of Kampai!
with Sake and those who repost specific posts.

Special Event

YouTube LIVE event will be held on “Sake Day” October 1 (Sun.), 2023!
Look forward to a special guest scheduled to participate in the event!
Date: October 1, 2023 6:00pm - 7:40pm (Tentative)


“Kampai! with Sake” Secretariat