What is Sake Day?

Why is “Sake Day” October 1?

October is shown as “酉” in Chinese and Japanese zodiac, which is read “Tori”. Originally, it is a hieroglyphic form for jar of Sake.
It is also the season for harvesting new rice crop and starting to brew Sake. Traditionally, the calendar for Sake brewers started with October 1.
Therefore, in 1978, the Japan Sake and Shochu Makers Association (JSS) designated “October 1st as Sake Day” to renew the passion to pass Japan’s national Sake culture, on to future generations, and to encourage deeper understanding and love for Sake. Since ancient times, Sake has been considered sacred and offered to the gods, and “toast” is meant to unite people in the presence of the gods.

“Kampai! with Sake” Week: November 23 (Fri. National holiday) 2022 -October 2 (Sun.)

The fun event “Kampai! with Sake 2022” is held all around Japan to experience the joy of “Kampai!” and the rich taste of Sake during “Kampai! with Sake Week” for ten days from September 23 (Fri. National holiday), 2022 through October 2 (Sun.), 2022, including October 1 (Mon.), “Sake Day”.
The event will be held in cooperation with prefectural Sake and Shochu Makers Association, Sake breweries, restaurants, and liquor stores throughout Japan.

“Kampai! with Sake” October 1 (Sat.), 2022 all through Japan

On October 1 (Sat.) at 19:00, “Kampai! with Sake” will be held online!

Everyone is welcome to “Kampai! with Sake” Online Event on October 1 (Sat.) “Sake Day”.
We will have a cooking show for snacks which go best with Sake, a talk show and quizzes, report of the events all over the country, followed by “Kampai! with Sake” online nationwide at 19:00.
Join the toast from the event venues or even from your houses alongside with Sake of your choice!

Special Guest

Kampai! Talk Show by the successful actor Takeda Rina!
Quizzes in the Talk Show too!

Actor/Karate master

Takeda Rina

Cooking Special Guest

Cooking Show by the popular chef Takahashi Yoshiro!
He shows how to cook snacks which suit the best for each type of Sake.

Chef/Kikisake-shi (Sake sommelier)/Instructor of Sakeology

Takahashi Yoshiro

Special Host

News program anchorwoman/Sake lover is hosting the show!

Drifting anchorwoman (Sake Samurai/Kikisake-shi)

Aoi Yuki

Special Event

Challenge Rina!
“Sake Quiz”

Rina gives quizzes about Sake during the event!
Win a unique acrylic “masu” sake cup and a card autographed by Takeda Rina!
5 winners will be chosen by lottery among those who got all quizzes correct.

Submit the answers by midnight October 3 (Mon.) 
The correct answers will be posted on October 4.

Post your pictures and movies of “Kampai!” with “#October 1 is Sake Day” on Twitter, Instagram and Facebook!
Let’s make “Kampai! with Sake” viral!

Get connected with the world on Sake Day

Since ancient times, Sake has been considered a sacred offering to the gods. The toast represents wish to unite people together. We have spent our days apart from each other for these couple of years, but “Kampai!” still makes us happy. Let’s tell the whole world that we can unite our hearts by making a toast with Sake at the same time on the same day, overcoming the distance. Let’s hope that the world will be connected through Sake.

Toast with Sake! 2022 Download

Download the Official Flyer (A4 size)

《Version without Blank (English)》

《Version with Blank (English)》

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Download Official Popups

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Download official logos (2 types)

《October 1 is “Sake Day” Logo: Horizontal Typesetting》

《October 1 is “Sake Day” Logo: Vertical Typesetting》

《“Kampai!” Logo》

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Inquiry

“Kampai! with Sake” Secretariat

Email:jimukyoku@kampai-sake.jp