What is Sake Day?

Why is "Sake Day" October 1?


October is shown as “酉” in Chinese and Japanese zodiac, which is read “Tori”. Originally, it is a hieroglyphic form for jar of Sake.
It is also the season for harvesting new rice crop and starting to brew Sake. Traditionally, the calendar for Sake brewers started with October 1.
Therefore, in 1978, the Japan Sake and Shochu Makers Association (JSS) designated “October 1st as Sake Day” to renew the passion to pass Japan’s national Sake culture, on to future generations, and to encourage deeper understanding and love for Sake.
has been considered sacred and offered to the gods, and “toast” is meant to unite people in the presence of the gods.

"Kampai! with Sake" Week:
September 23 (Sat.) 2023 - October 1 (Sun.)

The fun event “Kampai! with Sake 2023” is held all around Japan to experience the joy of “Kampai!” and the rich taste of Sake during “Kampai! with Sake Week” for nine days from September 23 (Sat. National holiday), 2023 through October 1 (Sun.), 2023, including October 1 (Sun.), “Sake Day”.
The event will be held in cooperation with prefectural Sake and Shochu Makers Association, Sake breweries, restaurants, and liquor stores throughout Japan.

"Kampai! With Sake"
October 1 (Sun.), 2023
all through Japan

Kampai 2023 !

Photographed during the 2021 event.



On October 1 (Sun). At 19:00,
"Kampai! with Sake"
will be held online

Join “Toast with Sake!” Online event on YouTube LIVE
coming up on Sake Day, October 1. Sun.

Watch the talk show by two experts Takano Yui, who was once an idol and opened “Yui Sake Shop”, and Aoi Yuki, who is a Sake Samurai-Kikisake-shi, followed by simultaneous toast at 7 p.m. (JST).
Join “Kampai!” toasting with Sake of your choice from the venues all over Japan or from home.

Enjoy “Kampai!” talk
by Sake lovers♡too!

Special Guest

A former idol as a NMB member who loves Sake so much that she became an owner of a Sake specialty shop “Yui Sake Shop”, Kikisake-shi, Sake Diploma holder.


Takano Yui

Special Host

A famous anchorwoman, Sake coordinator, Sake Samurai, Kikisake-shi.


Aoi Yuki

Event Time

6:00 p.m.
Opening ~ Greetings from the Host ~ Toasting Videos
Around 6:10 p.m.
Talk event by Takano Yui
Around 6:35 p.m.
Cutting the rice cake~ Toast relay
6:45 p.m.
Event Broadcasting ①
6:55 p.m.
7:00 p.m.
Simultaneous toast
7:01 p.m.
Event Broadcasting ②
7:30 p.m.

*The event schedule and details are subject to change without prior notice.

*Chatroom comments cannot be posted during the live-stream. Thank you for your understanding.

Get Connected with the world on Sake Day

Post your pictures and movies of “Kampai!” with “#October 1 is Sake Day” on X, Instagram and Facebook! Let’s make “Kampai! with Sake” viral!

Since ancient times, Sake has been considered a sacred offering to the gods. The toast represents wish to unite people together. We have spent our days apart from each other for these couple of years, but “Kampai!” still makes us happy.
Let’s tell the whole world that we can unite our hearts by making a toast with Sake at the same time on the same day, overcoming the distance. Let’s hope that the world will be connected through Sake.


“Kampai! with Sake” Secretariat