What is Sake Day?
Why is "Sake Day" October 1?
Sakeday
October is shown as “酉” in Chinese and Japanese zodiac, which is read “Tori”. Originally, it is a hieroglyphic form for jar of Sake.
It is also the season for harvesting new rice crop and starting to brew Sake. Traditionally, the calendar for Sake brewers started with October 1.
Therefore, in 1978, the Japan Sake and Shochu Makers Association (JSS) designated “October 1st as Sake Day” to renew the passion to pass Japan’s national Sake culture, on to future generations, and to encourage deeper understanding and love for Sake.
has been considered sacred and offered to the gods, and “toast” is meant to unite people in the presence of the gods.
"Kampai! with Sake" Week:
September 28 (Sat.) 2024 - October 6 (Sun.)
The fun event “Kampai! with Sake 2024” is held all around Japan to experience the joy of “Kampai!” and the rich taste of Sake during “Kampai! with Sake Week” for nine days from September 28 (Sat.), 2024 through October 6 (Sun.), 2024, including October 1 (Tue.), “Sake Day”.
The event will be held in cooperation with prefectural Sake and Shochu Makers Association, Sake breweries, restaurants, and liquor stores throughout Japan.
"Kampai! With Sake"
October 1 (Tue.), 2024 all through Japan
Kampai 2024 !
LET'S KAMPAI! TOGETHER!
10.1 SAKE DAY
On October 1 (Tue). At 19:00,
"Kampai! with Sake"
will be held online
Join “Toast with Sake!” Online event on YouTube LIVE
coming up on Sake Day, October 1. Tue.
The event will feature a pre-toast talk show by Ai Kayano, a sake-loving voice actress that has her own sake YouTube channel.
She will be joined by the “sake samurai”, sake taster Yuki Aoi, which you won’t want to miss!
The talk show will dive deep into the intricacies of Japanese sake in an easily-palatable format that even beginners can enjoy.
Join “Kampai!” toasting with Sake of your choice from the venues all over Japan or from home.
Enjoy “Kampai!” talk
by Sake lovers♡too!
Special Guest
A famous voice actress who has appeared in numerous productions, including “Anohana: The Flower We Saw That Day” as the character Meiko Honma/Menma. She also has a popular YouTube channel “Kayanomi” where she indulges in the simple pleasures of food and fine Japanese sake.
Kayano Ai
MC
A famous anchorwoman, Sake coordinator, Sake Samurai, Kikisake-shi.
Aoi Yuki
Event Time
Schedule
- 6:00 p.m.
- Opening ~ Greetings from the Host ~ Toasting Videos
- Around 6:10 p.m.
- Talk event by Kayano Ai
- 6:35 p.m.
- Cutting the rice cake~ Toast relay
- 6:55 p.m.
- Event Broadcasting ①
- 6:55 p.m.
- Countdown
- 7:00 p.m.
- Simultaneous toast
- 7:01 p.m.
- Event Broadcasting ②
- 7:30 p.m.
- Ending
*The event schedule and details are subject to change without prior notice.
Get Connected with the world on Sake Day
Connect with Sake
Post your pictures and movies of “Kampai!”
with “#October 1 is Sake Day” on X, Instagram and Facebook!
Let’s make “Kampai! with Sake” viral!
Since ancient times, Sake has been considered a sacred offering to the gods.
The toast represents wish to unite people together. We have spent our days apart
from each other for these couple of years, but “Kampai!” still makes us happy.
Let’s tell the whole world that we can unite our hearts by making a toast
with Sake at the same time on the same day, overcoming the distance.
Let’s hope that the world will be connected through Sake.
Inquiry
“Kampai! with Sake” Secretariat
